Cookie Policy

We use cookies and similar technologies (e.g. JavaScript applications or pixel) on our website to enhance our site navigation, to analyze and improve our site usage and services, and to assist in our marketing efforts. The collected information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. You have the right and possibility to choose not to allow some types of cookies.

Depending on the company managing the used cookies we are using different types of cookies:

  • Own cookies: these cookies are created and managed by our website editor.
  • Third party cookies: these cookies are set by external providers.

Depending on their purpose we use the different categories of cookies:

  • Essential cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
  • Analytical cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and we will not be able to monitor its performance.
  • Marketing cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

You can choose your preferences to allow all cookies, not to allow some types of cookies or reject all cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. You may choose which cookies you want on this website by setting your browser or your Cookie Preferences. You can change your selection at anytime by clicking “Customize Cookies” at the footer of this webpage.

1. Google Analytics

We have integrated the Google Analytics component (with the IP anonymization function, as described below) on this website. The operating company of the Google Analytics component is Google Inc, 160 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. Google Analytics is a web analysis service. Web analysis is the collection, storage and analysis of data about the behavior of website visitors. The purpose of the Google Analytics component is to analyze the traffic of visitors to our website. Google uses the data and information obtained to, among other things, evaluate the use of our website, to compile online reports showing the activities on our website and to provide other services related to the use of our website. The data controller of the data collected through Google Analytics is Hyundai Motor UK Ltd (“Genesis”). We encourage you to read Genesis privacy policy and cookie policy for more information.

Google Analytics sets a cookie on the information technology system of the data subject. Setting the cookie enables Google to analyze the use of our website. Each time one of the individual pages of this website operated by us and on which a Google Analytics component has been integrated is called up, the internet browser on the information technology system of the data subject is automatically caused by the respective Google Analytics component to transfer data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission settlements.

By means of the cookie, personal information, for example the access time, the location from which an access originated and the frequency of visits to our website by the data subject, is stored. Each time the data subject visits our website, this personal data, including the IP address of the internet connection used by the data subject, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected via the technical process with third parties.

The purposes of the use of Google Analytics are the following:

  • Tracking of website visitors
  • Monitoring of the online marketing performance
  • Monitoring of customer conversion and bounce rates
  • Viewing KPIs: visitor numbers, user behavior and the time users spend on the website
  • Collecting demographic data of users and understanding their interests and needs
  • Improving and optimizing the website based on the data collected

The (personal) data processed by Google Analytics in its standard configuration is usually:

  • Session statistics (duration, page(s) viewed, etc.)
  • Approximate geolocation
  • Browser and device information
  • Client ID
  • Events as described here

We use the addition "_gat._anonymizeIp" for web analysis via Google Analytics. This means that the IP address of the internet connection of the data subject is shortened and anonymised by Google if access to our website is from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

We obtain your consent for the operation of Google Analytics on this website. You can withdraw your consent at any time by changing your cookie settings.

Further information and the applicable Google privacy policy can be found at

Date: June 2024